SUMMARY

Goal-driven art director, graphics specialist, and project manager successful at applying technical skills to create art to inform and engage audiences. Clear communicator and collaborative team player with eye for detail and skilled in desktop publishing tools and graphic design software. Focused on overseeing all phases of projects. Liaise across various teams in flexible yet focused environments, acting as a partner, consultant, and executor on creative vision, design and execution. Successful at creating brand awareness. Resourceful and hardworking with the ability to produce top-notch content.

EXPERIENCE

September 2018-Current
Endicott College—Art Director, Beverly, MA

• Direct team of five in-house staff, including a digital media designer, graphic designer, graphic designer/photographer, traffic & production coordinator, and photographer/videographer plus freelance creatives.

• Collaborate with VP/AVP of Communications & Marketing, account management, and writing teams to develop and design multi-media campaigns, annual reports, and bi-annual magazines.

• Provide training and technical support to designers building templates for our email client, Emma.

• Deployed and administer Canva for Teams, a community-wide, self-service branded design platform.

• Oversee project management system for web, PR, editorial, photography, design, and social.

• Review artwork and provide creative direction to designers to ensure quality and consistency in the brand.

• Liaise with our digital media designer, who works in After Effects and Scala

• Support the videography team by supporting storyboarding and reviewing for brand alignment.

• Established and maintain a Creative Cloud brand library, including all brand colors in RGB, spot, and CMYK plus logos and brand elements.

• Lead photo/video shoot for annual creative asset updates

• Oversee project management system (Wrike) and collaborate with Traffic & Production Coordinator on all requests.

• Maintain accurate specs, adhering to brand and art specification standards.

• Admin and oversee photographer/videographer’s management of a digital asset library.

• Collaborate with contracted college copy center vendor to maintain online, templated collateral portal and support user management

2017-2018
Endicott College—Assistant Director of Design, Beverly, MA

• Worked with the communications and marketing team to strategize and develop a broad range of print and digital publications and artwork to further the goals, objectives, and standards of the college.

• Decided, defined, and organized visual brand elements into a Branding Guidelines document and implemented the brand throughout print, digital, social, and signage—vastly and visibly improving the landscape of the college.

• Collaborated on the development and deployment of a department-wide project management system (Wrike).

• Built custom emails in Constant Contact and Emma email platforms.

• Participated in marketing strategies that contributed to a 50-point ranking jump in the U.S., according to U.S. News & World Report rankings

• Consistently met schedules and deadlines for all projects.

• Successfully resolved range of complex artistic development issues.

• Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.

• Designed vehicle wrap for campus shuttles.
  

2011-2017
Endicott College—Assistant Director of Publications, Beverly, MA

• Developed and implemented brand standards.

• Oversaw student photographer and work study staff.

• Directed teams of professionals in special projects and daily operations.

• Collected relevant information for proposals, reports and publications.

• Managed college image database and the department website content.

• Spearheaded college re-brand and instituted brand standards.

• Developed new publication, “Endicott Bridges”, to highlight Endicott’s internship program.

• Instituted department’s first project management service (Podio).
  

2001-2011
Endicott College—Publications Coordinator, Beverly, MA

• Designed publications for internal and external print and display collateral.

• Established department’s first digital asset management service.

• Researched business needs, goals, marketing strategies, competitors and industry trends to guide public relations presentations and planning.

• Brought together all digital communications activities across campus, creating a cohesive brand image and voice and supporting departments by teaching