SUMMARY

Goal-driven creative manager, successful at applying technical and leadership skills to develop campaigns that inform and engage audiences. Clear communicator and collaborative team player with a keen eye for detail. Skilled in creative leadership, project management, and graphic design. Acts as a partner across various teams through consultation on creative -vision and execution. Proactive leader, specialized in building high-performance teams by mentoring talent and fostering cross-functional collaboration. Resourceful and dedicated professional capable of prioritizing multiple projects and delivering high-quality content.

EXPERIENCE

September 2018-Current
Endicott College—Senior Art Director, Beverly, MA

• Creative Leadership | Lead a multidisciplinary creative team (design, digital media, photography, traffic/production) to deliver impactful visual solutions while fostering a high-performance culture through organizational leadership, structured processes, and mentorship.

• Brand Evolution | Grow and maintain the institutional visual identity system; evolve brand guidelines to ensure consistency across print, digital, and environmental touchpoints.

• Cross-Functional Partnership | Collaborate with executive leadership, academic schools, and departments to translate organizational goals into intuitive design solutions and comprehensive multi-channel campaigns.

• Campaign Execution | Lead the development of design across various formats, ensuring every campaign channel aligns with the core marketing brief to create a seamless and impactful brand experience.

• Creative Operations | Streamline project management using Wrike, optimizing how we assign resources, collaborate, and manage workflows to keep high-volume projects on track and ensure top-quality results.

• Design Operations | Oversee brand and asset platforms, including Adobe Creative Cloud Libraries, Libris by PhotoShelter, and Canva for Teams to make design assets accessible and intuitive for non-design colleagues.

• Brand Empowerment | Initiate new processes and internal training frameworks, empowering non-creative teams to adopt marketing practices, significantly increasing departmental independence and efficiency. 

• Innovation & Skill Building | Champion the use of AI design tools and automated workflows, encouraging the team to explore new methodologies that support scalability and creative impact.

2017-2018
Endicott College—Assistant Director of Design, Beverly, MA

• Spearheaded the creation and rollout of the College’s first-ever brand identity guidelines and strategy, proactively building a cohesive visual experience across print, social media, video, and environmental design.

• Partnered in the sourcing and deployment of our project management tool Wrike to enhance impact and departmental efficiency.

• Directed multi-channel campaign efforts, guiding internal partners on how to keep messaging and visuals consistent across different platforms to boost brand awareness and engagement.

• Designed and optimized custom email templates to ensure digital communications stayed visually consistent and professional.
  

2011-2017
Endicott College—Assistant Director of Publications, Beverly, MA

• Directed daily workflows and special projects, balancing resource planning with creative vision to deliver publications on strict deadlines.

• Identified the need for a unified institutional identity and proactively led the creation of the college’s first formal logo system; managed diverse internal teams and executive leadership through the transition from fragmented visuals to a cohesive, professional brand.

• Took initiative to pitch and produce Endicott Bridges, a publication designed to elevate our brand narrative by focusing specifically on the College’s unique internship program.

• Led and coached a team of student photographers and work-study staff, helping them develop their skills while ensuring creative output was professional and aligned with the institution’s broader marketing goals.
  

2001-2011
Endicott College—Publications Coordinator, Beverly, MA

Served as lead graphic designer and photographer, building an extensive asset library and elevating professional quality of marketing materials.

Established the department’s first Digital Asset Management (DAM) system to centralize creative files and streamline cross-functional access.

Developed and led training programs to up-skill staff in marketing tools and asset management, promoting a culture of design-thinking beyond the creative team.